Just as I found basic guidelines were required in running my construction business (or any business for that matter), there are basic guidelines to making money with internet marketing. Without going into specifics I will be going over the general guidelines so as to get you better prepared for the task.
First I cannot express strongly enough that this is not a get rich quick endeavor. While many of us (myself included) were at first led to believe that because the internet is so quick and broad reaching, making money - internet marketing would be a quick way to home - based income. Like any business, it will take time to build. Once it starts though, momentum sets in and you are in for a great ride!
The first guideline will be to set aside time for your new business. You'll need time for research and writing. I have found that it helps to have research time separate from writing or creative time. Is this part time for you or do you have all the time in the world? Whatever the amount of time you have to put into making money with internet marketing needs it to be dedicated to just that.
The second guideline to making money internet marketing is to set up a budget. Some will come into this business with hundred's of dollars a month to spend on advertising. Others will decide to go into business with a much lower budget. Either way stick to your budget.
The third, and I believe the most important guideline is to treat making money internet marketing as a business. A business will make you money, a hobby will cost you money. Which of these are you looking for? Make sure you have all your ducks in a row. Have a bookkeeping and payment system up and running before you start. You are going to need both of them sooner than you think, and you don't want to spend valuable creative time playing catch up.
Those are my first three basic guidelines to Making Money Internet Marketing, and I follow them every day. They keep me on track, and I know they can do the same for you.